Lifecycle Marketing Manager

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the role:

As a Lifecycle Marketing Manager, you will be playing a critical role in designing delivering performance marketing tactics and conversion funnel optimization for our financial product marketplace (credit cards, bank accounts, etc.) In this role, you will leverage data, model insights and experimentation to connect our 3+ million members to products that suit their interests and financial profiles through a mix of emails, push notifications and in-app content placements.

Responsibilities:

• Lead the strategy and execution of Borrowell’s omni-channel performance marketing strategy for our financial product marketplace. This includes audience segmentation, contact strategy management, conversion funnel optimization, end-to-end execution reporting.
• Run experiments (at both the campaign and strategy level) to help test drive new approaches, content and drive ongoing optimization.
• Design and implement retargeting, cross-sell and down-sell campaigns to nurture intent and optimize conversion funnels.
• Act as a thought leader in lifecycle marketing, influencing strategies for Borrowell’s overarching product lifecycle vision by collaborating with the broader Lifecycle Marketing team, Product, Design, Engineering and Data Science teams.

Requirements

• 3+ years experience in email management/testing, deployment, user segmentation, data analytics, and reporting
• Strong background in content personalization via dynamic scripting
• Experience working with Salesforce Marketing Cloud, Braze, CDPs (Blueshift, Hightouch, mParticle, etc.)
• Prior experience in designing, delivering and managing a series of campaigns email automations/ journeys
• Data results driven. Comfortable with designing data logic to trigger journeys/ emails and also working with data to understand results and drive recommendations. We love data funnels here!
• Experience with Looker, Tableau or other data visualization tools
• Test-savvy. Experience in running A/B and multivariate tests on content, design, and segmentation to optimize top-of-funnel performance
• Proven success in working with cross-functional teams including the ability to communicate ideas, collaborate on execution and report on results

Nice to Haves:

• Basic understanding of SQL for audience segmentation
• Experience working in a fast paced, high output, scale-up environment
• HTML/CSS language is an asset
• French is also an asset

Benefits

• The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity Parental Leave Top-up - available to new parents
• Wellness Benefit - $600 annually to spend on whatever brings you joy
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.