Creative and Copywriting Lead

About Purpose

Purpose is a revolutionary and rapidly growing social business with deep expertise in creating and scaling movements that have significant social impact. We create and launch new ventures and organizations in the areas where we can make the most difference, and deploy our experience as movement creators to consult to the world’s leading corporations, foundations and non-profits, helping put purpose and participation at the core of what they do.

ABOUT PURPOSE

We’re Purpose, the global social impact agency. We use creative storytelling and campaigns to shift narratives, spark movements and drive change. Partnering with philanthropies, brands and NGOs to inspire people to reimagine the world, and to harness their power to make it happen. Creative storytelling breaks down barriers to change. People are more likely to get on board with ideas if they can understand, remember and enjoy them. And when people are on board, change begins to happen.

Our movement-building, culture-changing, participatory projects have delivered real impact with our world leading partners, since Jeremy Heimans founded the agency in 2009. And as we’ve grown, our connections around the world have grown too. Yet we’ve never lost sight of what matters, collaborating with underrepresented audiences, impacted communities and unexpected allies, to tackle tomorrow’s biggest problems today with Purpose.

Purpose specializes in; strategy, creative, campaigns, and impact measurement and learning - across the social impact space. We focus on six issue areas we believe are key to our collective future: environment and climate, equity, childhood and youth, democracy and human rights, mis and disinformation, public health.

Our work is recognised widely both in creative industry awards like Cannes Lions and in social impact awards like Anthem. Join the team that made all this work.

ABOUT THE ROLE

This is a fixed 6-month contract position with the option to renew. The role is remote with a flexible schedule.

The Creative and Copywriting Lead will bring strong creative leadership and copywriting expertise to our team, helping shape and execute compelling creative campaigns that meet client goals. This role will be focused on supporting creative development, production, launch and optimization of creative assets for a healthcare related campaign by a philanthropic foundation set to begin running in mid 2025. On the project, this role will be responsible for all copywriting deliverables, from ideation to execution.

KEY RESPONSIBILITIES

Creative & Copywriting

• Lead and execute on copywriting for a 3-4 page campaign landing page
• Develop copy for illustrative campaign assets, including (but not limited to) social media posts, radio ads, and video concepts/storyboards
• Ensure all creative work aligns with the campaign strategic vision, messaging framework and creative concept guidelines

Production Consultation and Creative Direction

• Provide creative direction for campaign production (creative production vision and brief)
• Provide ongoing consultation and oversee creative direction on campaign production
• Collaborate with cross-functional teams to ensure cohesive storytelling and brand alignment

WHO YOU ARE

• A seasoned creative leader with experience in advertising, marketing, or branding
• A skilled copywriter with a portfolio showcasing multi-channel campaign work
• Experienced in developing strategic messaging and creative assets within the healthcare or medical sector
• Adept at working in fast-paced, collaborative environments with evolving priorities
• A strategic thinker with a strong ability to translate brand objectives into compelling creative execution

PREFERRED QUALIFICATIONS

• 5+ years of experience in a creative leadership role, ideally as an ACD or Senior Copywriter
• A strong portfolio of campaign work across digital, social, and traditional media
• Experience with campaign production direction and briefing
• Experience working within the healthcare and medical sector and/or with nonprofit or impact driven brands is a plus
• Ability to work remotely and manage time effectively

HOW TO APPLY

If you are a highly creative and strategic thinker with a passion for storytelling and brand-building, we'd love to hear from you!

Please submit your portfolio and a brief note about your experience and availability.

How to apply

1. Please fill out the form below and upload your CV with a PDF format.
2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Purpose.
3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

Please note we accept applications on an ongoing basis.