Email Marketing Specialist

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

We are seeking a high-energy, results-driven, and detail oriented Email Marketing Specialist to help drive our best-in-class email strategies forward - with the ultimate goal of driving email-driven revenue! With a rapidly growing database in the millions and multiple lines of business with different audiences and goals, this role would be focused on the day-to-day tactical execution of assigned email programs - including writing, building, measuring, and finding opportunities for refinement.

Embedded within a cross-functional demand generation team, the Email Marketing Specialist will work closely with our Email Marketing Manager and Head of GTM, as well as cross functionally with our content, creative, product, sales, and customer success teams to develop email marketing campaigns. You will be collaborating with the VP of Demand Generation and email marketing team to build systems, implement processes, and run tests to constantly improve our email marketing program.

What you'll be doing:

Strategy & Management

• Collaborate on and implement email marketing strategies and campaigns to drive customer acquisition, retention and revenue growth.
• Manage all aspects of email marketing campaigns including planning, content creation, segmentation, scheduling, deployment and reporting
• Use creativity to solve business problems. Find unique ways to use email to support growing our business through email acquisition, lead nurture, lead management, feature releases and other activation and retention opportunities.

Technical / Execution

• Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touchpoints. This will generally be led by the Email Marketing Manager, with you as the primary implementor.
• Own our email marketing processes, systems, and technology infrastructure to ensure we are able to scale our programs efficiently
• Collaborate cross-functionally with teams, including content marketing and sales, to plan, build and deploy all marketing campaigns emails that align with our content calendar

Data & Measurement

• Own performance against key top-line business KPIs. Examples include reducing customer churn, improving retention, or activating net new target accounts.
• Analyzing data: Using analytics tools and platforms to gain insights into campaign effectiveness, identifying trends, and making data-driven decisions for continuous improvement
• Responsible for applying all appropriate tags (i.e. UTM, GTM) to track campaigns
• ROI analysis: Evaluating the return on investment for email marketing efforts, attributing revenue and conversions to specific campaigns or segments.

Experimentation & Optimization

• Collaborate on a quarterly and annual testing roadmap in service of improvement to business metrics
• Test design and execution: Developing testing hypotheses, creating experimental designs, and implementing A/B tests or multivariate tests to optimize email elements and strategies.
• Data analysis: Analyzing test results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations.
• Continuous improvement: Applying insights from experiments to refine email marketing strategies, content, and tactics, aiming for better engagement, conversion rates, and customer experience.
• Staying updated: Keeping abreast of industry trends, new technologies, and best practices in email marketing to identify opportunities for innovation and experimentation.
• Proactively identify opportunities to improve funnel metrics such as:
• Lead-to-signup through lead generation and nurture strategies
• Increase signup-to-paid conversion
• Customer retention via email campaigns
• Activation of new target accounts, contributing to leads and pipeline
• Common email metrics such as open rates and click-through rates

Leadership

• View yourself as a leader at Later and a primary driver to our success
• Demonstrate Later’s core values on a day-to-day basis

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 2+ years of technical email implementation
• You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
• You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences
• You have a strong results orientation and a proven record performing to aggressive growth targets
• Ability to write effective copy is a necessity, together with extreme attention to detail
• Experience with email marketing and automation platforms (Hubspot, Marketo and/or Klaviyo)
• Experience in basic HTML and CSS (for email styling)
• Understanding of best practices on email compliance (CAN-SPAM, CASL, & GDPR)
• Understanding of A/B Testing
• Understanding of audience segmentation
• Experience with email automation
• Experience managing, coaching and supporting team members
• Flexibility & ability to work in a fast paced and dynamic environment
• Experience in SaaS a plus

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$ 75,000 - $ 90,000

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.