Paid Media Advertising Specialist

VirtueStaff is seeking a talented and results-driven Paid Media Advertising Specialist to join our team. In this role, you will be responsible for developing and managing paid media campaigns across multiple platforms, including search engines and social media networks. Your expertise in paid advertising will help our clients achieve their marketing goals by maximizing their return on investment (ROI).

Responsibilities

• Design, implement, and optimize paid media advertising campaigns (PPC, display ads, social media ads) across various platforms
• Conduct thorough keyword research and audience analysis to inform campaign strategies
• Create compelling ad copy and visually appealing creative assets that drive engagement and conversions
• Monitor and analyze campaign performance metrics to identify trends and make data-driven adjustments
• Manage budgets and bids while ensuring cost-effective ad spending
• A/B test different ad variations, landing pages, and targeting options to enhance performance
• Stay current with industry trends, platform updates, and best practices in paid media advertising
• Collaborate with the marketing team to align paid media strategies with overall marketing goals

Requirements

• Proven experience as a Paid Media Advertising Specialist or similar role in digital marketing
• Strong understanding of PPC advertising, social media marketing, and display advertising
• Expertise in Google Ads, Facebook Ads, and other relevant advertising platforms
• Excellent analytical skills with the ability to interpret data and optimize campaigns accordingly
• Proficiency in using Google Analytics and other measurement tools
• Creative mindset with strong copywriting skills
• Ability to manage multiple campaigns and deadlines in a fast-paced environment
• Strong attention to detail and problem-solving abilities
• Bachelor’s degree in Marketing, Business, or a related field is preferred

Benefits

• Work From Home
• Performance Bonus