Digital Marketing & SEO Specialist

This is a remote position.

Role Name: Digital Marketing & SEO Specialist

Schedule:

• Full-time: 40 hours a week flexible
  

Client Timezone: Sydney, Australia (AEST/AEDT)

Client Overview

Join a leading aesthetic clinic that’s revolutionizing the beauty and wellness industry in Sydney. This established practice combines cutting-edge treatments with a client-first approach, creating transformative experiences for their customers. As part of their growth strategy, they’re seeking a digital marketing professional to enhance their online presence and drive business expansion.

Job Overview

Take ownership of an exciting digital marketing role where you’ll blend technical SEO expertise with creative content creation. You’ll be responsible for driving clinic growth through comprehensive digital strategies, from optimizing their WordPress-based website to crafting engaging social media content. This position offers the perfect balance of analytical and creative work, allowing you to leverage both technical optimization skills and content creation abilities. You’ll work directly with clinic leadership to shape their digital presence and drive measurable results in the competitive aesthetics industry.

Responsibilities

• Drive organic traffic growth through comprehensive SEO strategy implementation
  
• Manage and optimize website content using Elementor and WordPress
  
• Create and publish engaging social media content across Instagram and TikTok
  
• Produce high-quality video content including reels and TikTok videos using CapCut
  
• Design compelling visual content using Canva while maintaining brand consistency
  
• Optimize and maintain Google My Business profile to improve local search visibility
  
• Monitor and respond to incoming leads across all digital channels
  
• Analyze digital marketing metrics and implement performance improvements
  
• Handle email communications and social media inquiries professionally
  
• Ensure all digital assets align with established brand guidelines
  
• Implement technical SEO best practices including metadata optimization
  
• Conduct keyword research and content optimization for improved rankings
  

Requirements

• Proven experience in SEO implementation with demonstrable results
  
• Strong proficiency in WordPress and Elementor page builder
  
• Expert-level knowledge of social media content creation and management
  
• Demonstrated ability with video editing (CapCut) and design tools (Canva)
  
• Understanding of Google ranking factors and local SEO optimization
  
• Portfolio showcasing previous SEO achievements and content creation
  
• Experience in lead management and professional communication
  
• Knowledge of digital marketing analytics and reporting
  
• Familiarity with the aesthetics/cosmetic industry preferred
  
• Strong attention to detail and brand consistency
  
• Excellent time management and organizational skills
  
• Ability to work independently while maintaining clear communication
  
• Track record of driving measurable business results through digital initiatives
  

Independent Contractor Perks

• HMO Coverage in eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job
  

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