ABM & Regional Campaigns Manager

About the role

We’re seeking a strategic and hands-on ABM Regional Campaigns Manager to lead the planning and execution of targeted marketing programs across Everway’s priority segments. In this role, you’ll oversee and scale both account-based marketing (ABM) and regionally tailored campaign efforts, while managing a growing team of Regional and ABM Campaign Specialists.

This is a key leadership role for someone who can balance team management with campaign strategy, collaborate cross-functionally, and deliver results in a fast-paced, high-growth environment. This role will not only execute ABM campaigns but will guide platform selection, recommend new technologies, and help us scale our ABM programs effectively.

Preference for candidates located in CT or ET time zones to better align with team collaboration hours.

Responsibilities

ABM Regional Campaign Strategy

• Lead the strategy and execution of 1:1, 1:few, and 1:many ABM programs focused on high-potential accounts.
• Own the development of integrated regional marketing campaigns tailored to the unique needs and opportunities of specific geographies, account clusters, and sales territories.
• Align closely with Regional Sales Directors and Growth Marketing to co-develop field-ready campaigns that address local buying cycles, personas, and state-level trends.
• Build campaign plans that include digital advertising, email, webinars, events, direct mail, and content—customized to key regions and accounts.

Team Management Leadership

• Manage and grow a team of Regional and ABM Campaign Managers, providing mentorship, campaign support, and performance feedback.
• Set clear goals and expectations for campaign execution, lead prioritization efforts, and help scale best practices across the team.
• Support onboarding and development of new team members as the function expands.

Cross-Functional Collaboration

• Work closely with Sales, Product Marketing, and Marketing Operations to align ABM and regional marketing initiatives to GTM goals.
• Partner with Sales Development Reps (SDRs) and Account Executives (AEs) to ensure strong coordination on outreach, lead follow-up, and pipeline acceleration.
• Facilitate feedback loops between Sales and Marketing to inform campaign adjustments and priorities.

Campaign Operations Insights

• Oversee account selection, intent-based targeting, journey mapping, and campaign orchestration using platforms like 6sense or Demandbase.
• Collaborate with Marketing Operations to define success metrics, build dashboards, and report on campaign impact from engagement to pipeline.
• Optimize performance through testing and iteration, sharing learnings across regions and account tiers.

Process Enablement

• Document scalable campaign processes, ABM playbooks, and regional marketing templates to ensure repeatability and consistency.
• Support enablement for Sales and Marketing stakeholders to drive adoption of ABM tools, insights, and messaging.
• Bring new ideas to the table and stay current with ABM, field marketing, and regional trends.

Essential Criteria

• 5+ years of B2B marketing experience, including 2+ years leading ABM and/or regional field marketing programs
• Experience managing a high-performing marketing team
• Strong understanding of account targeting, segmentation, campaign planning, and pipeline influence
• Deep collaboration experience with Sales and Sales Development teams
• Familiarity with ABM/MarTech tools such as 6sense, Demandbase, Salesforce, Marketing Cloud, Marketo, or equivalents
• Strong analytical, project management, and communication skills
• A proactive, resourceful approach to solving problems and scaling programs

Please submit your application by Wednesday 20th August 2025.