Social Media Specialist - Organic (ZR_25563_JOB)

This is a remote position.

Part-time (20 hours a week)
Mon–Fri, 10:00 AM–2:00 PM EST
Responsibilities:

• Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, and LinkedIn
  
• Create and schedule high-quality content including posts, videos, and reels consistently across all platforms
  
• Manage community engagement by responding to inquiries, comments, and messages
  
• Coordinate with UGC (User Generated Content) actors and plan how to effectively utilize their content
  
• Conduct influencer outreach and establish connections with relevant personalities in the health and fitness space
  
• Join and actively participate in relevant groups and communities to increase brand visibility
  
• Create engaging captions and content that resonates with health-conscious and fitness-focused audiences
  
• Monitor trends and adapt content strategy to leverage what’s currently popular
  
• Send targeted email and message blasts through various platforms to establish new connections
  
• Collaborate with leadership to integrate organic social media efforts with existing paid advertising campaigns
  

Requirements:

• Proven experience managing social media for health, fitness, or wellness brands
  
• Strong understanding of organic growth strategies across Instagram, Facebook, TikTok, and LinkedIn
  
• Experience creating engaging video content and reels
  
• Knowledge of current social media trends and best practices
  
• Ability to write compelling captions that drive engagement
  
• Experience with influencer outreach and community management
  
• Understanding of health-conscious and fitness-focused target demographics
  
• Ability to work independently while collaborating on strategic direction
  
• Portfolio demonstrating successful social media campaigns and growth metrics
  

Scope:

• Part-time position requiring 20 hours per week minimum
  
• Focus on organic social media growth while paid advertising is handled separately
  
• Multi-platform management across Instagram, Facebook, TikTok, and LinkedIn
  
• Strategic role involving both content creation and high-level planning
  
• Direct collaboration with company leadership on social media strategy
  
• Support during company rebrand and new brand identity launch
  
• Target audience of health-conscious individuals and fitness enthusiasts
  
• Integration with UGC content and influencer partnerships
  

Independent Contractor Perks

• Permanent work from home
  
• Immediate hiring
  

ZR_25563_JOB