General Manager, Owned & Operated

Within Honor, the Owned Operated (OO) team is at the forefront of this transformation.

The OO business is a critical part of Honor’s future growth strategy, serving as a testing ground for innovation, operational excellence, and experimentation that elevates care quality and outcomes across the entire Home Instead network.

As General Manager, OO, you will own the growth, operations, and PL performance of a portfolio of territories within Honor’s Owned Operated business.

Reporting to the Vice President of OO, this role focuses on strategy, execution, team leadership, while building scalable operational practices that will serve as a flagship model for the broader Home Instead Network.

This is a hands-on leadership opportunity for a results-driven builder who thrives in ambiguity, dives deep into analytics, and leads teams with purpose — making a tangible difference in the lives of aging adults and their families.

This role roughly requires traveling 2-3 days per week, twice a month.

Key Results:

• Growth: Deliver X% growth in hours and revenue in each territory.
• Playbook: Develop and implement repeatable, metric-driven operating playbooks across sales, recruiting, and care delivery that improve consistency, efficiency, and performance across markets.
• Team: Establish a strong local leadership bench and frontline team by hiring the right talent, setting clear performance expectations, and instilling a culture of accountability, continuous improvement, and mission-driven execution.

Role Responsibilities:

• Drive Business Growth and Own PL
• Own the full PL for assigned OO territories, driving revenue growth, profitability, and operational excellence.
• Implement initiatives that accelerate organic YoY growth, moving territories toward aspirational targets of XX%+ annual growth.
• Collaborate with the VP of OO and cross-functional teams to develop and execute strategies to increase referral lead generation, improve sales conversion, and engage clients more effectively.
• Operational Excellence Scalability
• Build and implement scalable operational playbooks that drive consistency, efficiency, and results across all functional areas.
• Standardize processes and resource allocation frameworks to support sustainable growth across territories.
• Identify and address gaps in team structure, tools, and reporting to improve operational performance and enable data-driven decision-making.
• Lead efforts to standardize reporting and data accuracy, enabling teams to monitor performance, identify trends, and take corrective action.
• Pilot Innovation and Shape Strategy
• Pilot new initiatives, technologies, and operational models that address systemic challenges in home care.
• Lead experimentation efforts, including data-driven sales processes and referral pipeline management, and translate insights into scalable models for broader adoption across the Home Instead network.
• Lead High Performing Teams
• Lead, mentor, and develop cross-functional teams aligned with Honor’s mission, driving a culture of ownership, accountability, and continuous improvement.
• Set clear goals and expectations, monitor team performance through standardized reporting, and ensure consistent execution.
• Foster strong collaboration across regional and corporate partners to prioritize and deliver operational objectives.

Competencies:

• Drives High Performance: Sets ambitious goals, leads teams through change, and builds a culture of ownership, accountability, and results — especially in fast-paced, ambiguous environments.
• Influence Collaboration: Exceptional communicator who builds alignment across teams, driving coordinated execution around shared goals.
• Leads Change with Purpose: Inspires teams to adopt new processes, embrace operational improvements, and sustain a culture of agility, accountability, and continuous growth.
• Turns Data into Strategy: Connects operational and financial insights to business strategy, translating data into clear priorities, targeted actions, and measurable growth outcomes.

Qualifications:

• 6+ years in operational leadership (multi-site/multi-territory preferred), managing PL, scaling revenue, and leading cross-functional teams.
• Experience thriving in high-growth, tech-enabled, digitally native operation.
• Proven track record of driving revenue growth through a combination of lead generation, sales funnel conversion, and operational efficiency improvements.
• Strong analytical skills, diving into complex data to uncover insights, turning them into real-world strategies and actionable steps to drive results and manage performance; with hands-on experience using Excel, and/or other BI tools.
• Demonstrated success leading change initiatives and operational transformations in complex, fast-paced environments.
• Proven ability to own growth and operations across dynamic markets—navigating ambiguity and variability to build, test, and scale repeatable playbooks that drive sustainable performance and expansion.
• MBA is a plus.