Director, Product Marketing

About Nox Health

Simply put, we believe in the power of sleep.

As sleep health champions, we want more and more people to wake up to a brighter day every day. And, we are making daily progress, as we help more organizations see sleep as transformational and a foundational pillar of health. We strive to give more access to the technology and care they need to lead fuller lives.

Our depth of knowledge in the science of sleep gives us a unique perspective on sleep as a critical intervention strategy in chronic disease. We help people see the right problem and the right way forward, elevating not just our solutions but also advancing the field of sleep medicine.

Our vision is to work with our partners — employers, health systems, health plans, government agencies, provider groups and others committed to transforming care — to expand sleep health care to where it is needed, so it can take its rightful place in the healthcare ecosystem.

About the role

This role operationalizes marketing strategy by leading solution launches and strengthening Nox Medical’s market presence. It translates go-to-market direction into effective launch execution, sales enablement, and targeted programs that drive awareness, adoption, and commercial growth.

As a key contributor to go-to-market strategy, the Director of Product Marketing partners closely with Product and Commercial leadership to bring strategic intent to life—ensuring the right messages reach the right customers through the right channels.

The role enables effective sales engagement through segmentation and targeting strategies, supporting account-level conversations and complex sales cycles, while working cross-functionally to deliver scalable launches and customer- and sales-facing assets globally.

What you'll do

• Lead marketing execution for new solutions, features, and service rollouts across global markets—translating go-to-market direction into launch plans, timelines, and deliverables.
• Coordinate cross-functional stakeholders (Product Strategy, Sales, Clinical Affairs, Regulatory, Legal, Support) to ensure launch readiness, accuracy, and compliant customer-facing materials.
• Maintain launch checklists and go-to-market playbooks to ensure consistent execution across accounts and regions.
• Develop and refine messaging frameworks aligned to Product direction; tailor narratives by customer segment and stakeholder (clinical, operational, financial, IT).
• Work with the marketing team to create segment-based enablement packs and customer-facing materials to support account-specific engagement and sales cycles.
• Own the creation and upkeep of sales enablement tools—including decks, one-pagers, talk tracks, FAQs, objection handling, competitive battlecards, and training materials.
• Partner with North America Sales and distributor teams to roll out enablement, support training, and drive consistent adoption in the field.
• Support ongoing competitive analysis and maintain up-to-date battlecards and positioning guidance.
• Gather voice-of-customer insights and feedback from the field (Sales, Product Specialists, Support) and incorporate learnings into messaging and materials.
• Produce internal briefs and launch-ready “what’s changing” updates to keep teams aligned.
• Track usage and effectiveness of assets and learning programs (e.g., LMS completion, enablement usage, demo performance feedback).
• Monitor launch and campaign performance metrics; recommend improvements and iterate materials based on data.
• Partner with Customer Success and Support to continuously improve onboarding and time-to-value.

Qualifications

• 5–8+ years of experience in product marketing, commercial marketing, or solutions marketing in medtech, diagnostics, or healthcare technology
• Strong understanding of sleep medicine workflows and/or healthcare delivery models (sleep labs, IDTFs, health systems)
• Experience supporting complex, multi-stakeholder sales cycles (health systems, IDTFs, labs)
• Proven ability to translate strategy into actionable marketing programs and launch execution
• Experience building and deploying sales enablement tools that support complex sales cycles
• Excellent writing and communication skills, with the ability to simplify complex clinical and technical information
• Strong project management skills and ability to operate cross-functionally in a matrixed environment

Preferred:

• Experience launching SaaS, AI-enabled clinical solutions, or connected diagnostic platforms
• Familiarity with reimbursement, care pathways, and operational constraints in sleep testing
• Experience supporting distributor networks or international commercialization