Field Marketing Manager, Dallas

Who You Are

Are you an enthusiastic marketer who thrives on building connections, supporting local communities, and creating memorable experiences? Do you enjoy collaborating with cross-functional teams and being a key driver of community engagement and brand visibility? If so, we’d love to meet you.

We are looking for a motivated and detail-oriented Field Marketing Manager to help grow Justworks’ presence in the Dallas market. This role is ideal for someone with early field or event marketing experience who is ready to take ownership of regional programs and collaborate closely with Sales, Partnerships, and Growth Marketing to support pipeline goals.

You bring strong organizational skills, creative thinking, and an eagerness to roll up your sleeves and make an impact in the local small business ecosystem.

Your Success Profile

In this role, you will:

• Support regional pipeline goals by helping execute and optimize localized field marketing programs.
• Strengthen the Justworks brand in Dallas through thoughtful event execution, partner activations, and community engagement.
• Collaborate with Sales and Partnerships teams to ensure strong alignment and follow-through on local opportunities.
• Learn and apply best practices from our national field marketing playbook while bringing local creativity to the table.

What You Will Work On

Event Execution Program Support

• Plan and execute localized events such as workshops, happy hours, and community activations in partnership with the Field Marketing team.
• Manage logistics, vendor coordination, promotional materials, and onsite execution to ensure exceptional experiences.
• Partner with the Sales team to align field efforts with regional priorities and prospects.

Community Partner Engagement

• Build relationships with key small business organizations, coworking spaces, and ecosystem partners in Dallas.
• Support co-marketing activations with brokers, accountants, and VC-backed networks relevant to our core customers.
• Identify and support opportunities to integrate customers into our regional presence (e.g., as speakers, vendors, or hosts).

Marketing Sales Alignment

• Coordinate with Sales and Partnerships to ensure strong communication and follow-up for leads generated through field activity.
• Enable Sales with event toolkits, timelines, and pre-event lists to drive attendance and engagement.
• Participate in regional GTM meetings and serve as a connector between marketing and the field.

Performance Optimization

• Track event performance, lead capture, and post-event engagement with support from Marketing Ops.
• Share learnings and help improve field processes through feedback loops and internal documentation.

How You Will Do Your Work

Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration. You will excel if you:

• Think Big Move Fast – You’re a self-starter with the ability to build programs from scratch while driving results in a fast-paced environment.
• Are a Relationship Builder – You have deep connections in Dallas and a proven track record of engaging with local business communities, influencers, and partners.
• Have a Data-Driven Mindset – You measure what matters and use analytics to optimize event impact and pipeline acceleration.
• Thrive in Collaboration – You seamlessly partner with Sales, Partnerships, and Growth Marketing teams to align regional marketing efforts with business goals.
• Have Executive Presence – You can confidently represent the Justworks brand at events, lead workshops, and engage with stakeholders at all levels.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day-to-day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 5 years of experience in event marketing, field marketing, or customer/community engagement (B2B preferred).
• Strong event planning and execution experience, with expertise in vendor management, logistics, and budget ownership.
• Excellent cross-functional collaboration skills—ability to work closely with Sales, Partnerships, and Marketing stakeholders.
• Exceptional communication and presentation skills, with confidence to lead local events and executive roundtables.
• Ability to analyze data, report on ROI, and optimize field marketing efforts based on performance insights
• Familiarity with the Dallas small business and startup ecosystem is a major plus.

Why Join Us?

• Own Your Market – Help grow Justworks’ footprint in Dallas and shape how we show up in-market.
• Develop as a Marketer – Learn from a national Field Marketing team and grow your skills in brand, events, and pipeline strategy.
• Collaborate Across Teams – Work closely with Sales, Partnerships, and Growth Marketing to make a measurable impact.
• Build Community – Be the face of the brand in Dallas—creating authentic experiences that resonate with customers, prospects, and partners.

The base wage range for this position is targeted at $113,500 - $124,850 per year.