Director, Growth Marketing

About AgelessRx

AgelessRx is a first-of-its-kind, longevity-focused telehealth platform with an e-commerce component. Our mission is to collectively give people millions of extra healthy years, so everyone can enjoy more of what they love in a world where people are empowered to live as long as they want. We believe aging should no longer be treated as a dreadful inevitability, but instead, as a puzzle that can be solved, a fight that can be fought – just as a disease with a cure. Through our free-to-use platform, we offer trusted, data-driven longevity solutions and scientifically backed prescription therapies to help safely lower the risk of age-related diseases.

About the role

AgelessRx's Director, Growth Marketing is responsible for fostering a culture of data-driven, high-velocity experimentation and executing to drive significant growth. The Senior Director of Growth is responsible for identifying new growth opportunities and optimizing existing channels to ensure they are cost-effective and scalable. The Senior Director of Growth will lead and execute initiatives to scale marketing efforts with a focus on conversion, retention, and engagement.

The ideal candidate will be highly analytical, consistently running experiments and judiciously allocating resources for optimal marketing ROI.

What you'll do

• Creating a culture of data-driven, high velocity experimentation to drive customer acquisition and retention.

• Set experiment “roadmap” and ensure that both experiments are run properly, and that the right conclusions are gleaned from them.

• Experiments include A/B tests, exploring different channels, pricing tests, among many others.

• Set up the process: people, the “lanes” and the systems. Put good channel managers in place, manage them, incentivize them, coach them, and reorganize them.

• Establish and maintain robust marketing analytics, attribution and reporting frameworks, providing insights to optimize marketing performance and ROI.

• Participate in the development and execution of the company's growth strategy by using data-driven decision-making techniques and through analysis of competitor data and industry trends.

• Develop a deep understanding of the company's audience and product, and work with the content team to communicate effectively with them.

• Identify and analyze current channels for reaching our current and potential audience (CRM, SEO, conversion rate optimization, social media, content marketing, etc.) and adjust growth strategies accordingly.

• Optimize marketing outcomes by focusing on resource efficiency, allocating resources strategically. Maximize return on capital invested.

• Work closely with the product and content teams to align growth initiatives with overall business goals and communicate growth strategies throughout the organization.

• Develop and implement KPI's aligned with growth goals and adjust them as necessary according to strategy performance.

Qualifications

• Ability to lead a team and be a strategic leader as well as an invaluable individual contributor.

• Ability to manage stake-holders and collaborate with cross-functional teams: ops, product management, etc.

• Very analytical; preferably knowledge of Python, SQL, SAS or other analytics tools.

• Talent for translating numbers into an actionable story for business leaders.

• A track record of success in CAC and LTV optimization.

• Deep familiarity with Google, Google Analytics, Meta, and other major D2C channels.

• Good project manager skillset.

• Detail-oriented with the ability to push forward multiple, fast-moving pieces at once seamlessly.

• Curiosity and interest in the longevity space.