Lead Creative Strategist, Paid Growth (Reading.com)

We're looking for a Lead Creative Strategist to architect and scale the paid acquisition creative engine that fuels Reading.com's next stage of growth. The successful candidate will turn audience psychology and social listening into winning creatives, build systems that turn insights into consistent creative wins, and improve creative hit rate and build a testing engine that compounds learning over time.

Requirements

• 3-5+ years of experience leading performance creative for paid acquisition across major platforms
• Proven track record of turning audience insights and performance data into high-performing creatives at scale
• Experience running structured testing frameworks and improving creative hit rate over time
• Ability to prioritize ruthlessly and focus on the few creative bets and iterations most likely to win
• Deep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisions
• Strong creative judgment and understanding of hooks, formats, and pacing that stop the scroll and convert
• Curious and resourceful, with the ability to mine organic content, comments, reviews, competitor ads, and user conversations for new angles
• Excellent written and verbal communication skills in English
• Approaches problem-solving proactively with strong decision-making skills

Benefits

• Competitive salary commensurate with experience
• Fully-vested 401k with matching contributions
• Annual cash profit sharing
• Medical and dental benefits
• Flexible office hours
• Ongoing education assistance
• Flexible PTO
• Remote office hardware reimbursement
• Company-owned laptop
• Monthly meal adventure
• Annual company retreat