Amazon Manager 亚马逊经理

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

As an Amazon Account Manager on our team, you will be responsible for overseeing the growth and success of our Amazon channel. This includes creating and executing a cohesive strategy for listing optimization, advertising, and customer engagement.
作为我们团队的亚马逊账号经理，你将负责监督亚马逊渠道的增长与成功，包括制定并执行涵盖产品页面优化、广告投放和客户互动的整体策略。

Responsibilities | 岗位职责
Research | 调研

• Analyze the psychology of our target customer base: up-and-coming women and men who care about quality

• 分析我们的目标客户心理：注重品质的年轻男女消费者

• Research the features, benefits, and unique differentiators of each product we advertise and capture attention immediately

• 探索每款产品的特点、优势与独特卖点，并具备迅速吸引注意力的能力

• Evaluate competitors and cross-industry trends in terms of concept, style, and key features

• 分析竞争对手及跨行业趋势，包括概念、风格与核心功能

• Compile and document reference ads and update a reference library of social assets, UGC, videos, and articles from competitors

• 整理并记录广告参考素材，更新竞品的社交内容、UGC、视频及相关文章资料库

Listing Optimization | 产品页面优化

• Collaborate with SEO and growth teams to optimize product listings in line with Amazon’s guidelines

• 与SEO和增长团队合作，优化产品页面，确保符合亚马逊规范

• Use keyword research to optimize titles, descriptions, bullet points, and backend keywords

• 利用关键词调研优化标题、描述、卖点与后台关键词

• Analyze data to identify improvement opportunities and recommend listing changes

• 通过数据分析发现优化空间，并提出修改建议

Advertising | 广告投放

• Plan and execute Amazon ad campaigns (Sponsored Products, Brands, Display)

• 策划并执行亚马逊广告活动（商品推广、品牌推广、展示广告）

• Monitor and optimize performance metrics such as CTR, conversion rate, and ROAS

• 监控并优化点击率、转化率与广告支出回报率（ROAS）

• Use data insights to recommend campaign improvements

• 通过数据洞察提出广告优化建议

Customer Engagement | 客户互动

• Respond to customer inquiries and reviews professionally and promptly

• 及时、专业地回复客户咨询与评论

• Monitor feedback and use it to improve products and services

• 关注客户反馈并用于优化产品和服务

• Collaborate with CS team to ensure customer satisfaction

• 与客户服务团队合作以提升客户满意度

Requirements | 任职要求
Technical | 专业技能

• Deep understanding of Amazon advertising and listing optimization

• 深入了解亚马逊广告及页面优化相关规则

• Strong analytical skills and ability to make data-driven decisions

• 出色的数据分析能力，具备以数据做决策的能力

Soft Skills | 软实力

• Committed to long-term growth in a fast-paced, result-driven team (3+ years)

• 致力于在快节奏、高产出的团队中长期成长（至少3年）

• Low ego, resilient to criticism, eager to test and improve continuously

• 心态开放、抗压能力强，愿意接受批评，不断测试与优化

• Passionate about advertising and performance marketing

• 热爱广告与绩效营销

• Strong communication and teamwork

• 沟通能力强，注重团队协作

• Efficient and detail-oriented; delivers high-quality work on time

• 高效、注重细节，按时完成高质量工作

Experience | 工作经验

• 2+ years in Amazon ads and listing optimization

• 至少2年亚马逊广告和页面优化经验

• Strong portfolio of high-performing content (ads, videos, articles, etc.)

• 有表现优秀的广告、视频、文章等内容作品集

• Must enjoy and be experienced with A/B testing; data-driven mindset

• 必须具备A/B测试经验，数据驱动思维

Culture

Great Brands Start With Great People

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.

Inputs Over Outputs

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.

Flat Hierarchy

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.

Small Team, Big Opportunities

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.